EWA, EAST WEST AGRO, reached amazing results with Laverda in the 2014 sales season
Located in Kaunas, Lithuania’s second city after the capital Vilnius, EWA was settled in 2006 and the organization counts on 35 employees. Most of them or their families are personally involved in farming and 8 of the team are Laverda combine users.
The Company has been working with Laverda since 2008 importing and distributing in Lithuania the combine-harvesters made in Breganze. This is the year when they launched the Laverda brand on their market and the very first combine was sold at the end of 2009.
Since that date EWA has been growing and constantly increasing the sales of the Laverda branded combines in Lithuania. In 2010 the combines they were able to put on the market were 6, increasing to 11 in 2011, doubling again in 2012 and reaching the 30 units in 2013.
“We are very proud of the results we have been able to reach in 5 years. In the last season with 29 combines sold we have increased our market share to 25% and we are no. 1 in the market, thus excelling the result of our main competitors in retails”, confirms Gediminas Kvietkauskas, EWA’s Managing Director. “The most successful models in terms of sales so far have proven to be the M 310 and the REV 200, but also the M 410 is growing in the appreciation of the customers”.
At the beginning EWA’s task was quite hard, as the Laverda brand was not so renowned in Lithuania except for very old second-hand machines, but now the brand reputation is extremely high and EWA has been the driver of this change in the perception of the farmers. In 2013 three customers bought their second Laverda combine without selling their previous one, thus confirming their satisfaction both for the product and for EWA’s highly professional activity.
Such a success in sales and market share is the result of Gediminas’ passion and dedication, besides a great team work involving all EWA employees and the staff at Breganze Harvesting Operations.
“We try to be as close as possible to our customers offering them our expertise both in technical advice and service”, continues Gediminas. “This is the way we have obtained their trust and loyalty and we are recognized as Harvesting Specialists. Of course when you offer such efficient, performing and reliable machines as the Laverda combines are, the task is much easier!”.
For Christmas, Gediminas and his team are in the intention to visit all of their customers to personally present their Season’s Greetings and to make their next appointment with them.
In fact EWA is planning a notable presence with the new Laverda models at the main 2015 expo event in Lihuania, Kapasesi, from 26th to 28th of March and they want to have all of their loyal customers visiting their booth. A lot of them are very keen to see this new generation…
They will have two M 410, the M 310 and M 300 plus a Rev 200 on display: all new machines which they saw the first time at Breganze last July on the occasion of the Evolution Launch Event.
“It was a huge event and it was really amazing to be part of such an innovative product launch”, declares Gediminas. “We are in this business for quite a long time and it never happened us to participate to something comparable to Evolution 2014! New products with a lot of intelligent technology on board and stylish family look have been presented to us in a terrific way! Now it’s time for us to launch them on our market”.